Thailand commands several key attributes that offer significant advantages as the international business and trading center of ASEAN. The country’s strategic position in the true heart of Southeast Asia makes it the natural gateway to the fast-emerging surrounding economies. Moreover, Thailand’s vibrant culture, hospitality and complete infrastructure make it an attractive regional hub, especially at the dawn of the ASEAN Economic Community (AEC). Thailand is a prominent player in the world’s beauty industry and currently leads the region as the largest cosmetics marketplace. Statistically, the value of Thailand’s cosmetics market stands at Thb250 billion in 2015, of which, Thb150 billion was from domestic consumption and Thb100 billion is for exports. These figures are expected to increase rapidly in the near future.